Blythe Diva
About Blythe Diva
Where elegance meets empowerment — handcrafted artificial jewellery from the heart of Sadar Bazar, Delhi.
Our story
Blythe Diva, by Yogendra Industries, began in the bustling lanes of Rui Mandi, Sadar Bazar — one of India's largest jewellery wholesale hubs. What started as a family trade has grown into a brand trusted by retailers across the country and loved by thousands of customers.
Our craft
Every piece blends traditional artistry — Kundan, Meenakari, Temple and Polki work — with modern, trend-ready design. We use premium brass alloys with anti-tarnish plating so your jewellery stays beautiful, lightweight, and comfortable for daily and festive wear.
Retail & wholesale
We serve both the customer who wants one perfect piece and the retailer sourcing in bulk. Approved retailers unlock factory-direct trade pricing with minimum order quantities, while every shopper enjoys honest pricing, real reviews, and easy returns.